1. How to Market Your Products to AI Agents (i.e. your new buyers)

In an article published last week, Allie K. Miller makes the point that that bots are the next buyers.

AI-powered agents are increasingly becoming the first touch-point between a customer and a brand, which means that they’re filtering options before any human sees them.

So if an agent cannot parse your site, you’re invisible.

She refers to AIO (or AI Optimization) as the new SEO (Search Engine Optimization) and highlights the five main tactics of AIO in a short summary:

The takeaway

Treat AI agents as a new buyer persona now, so you won’t have to fight for their attention later.

2. Salesforce CEO Marc Benioff on AI

Zain Kahn from Superhuman sat down with Marc Benioff (Salesforce CEO) to talk about the future of AI.

The whole talk is worth watching, but here are three takeaways for leaders:

• Benioff believes the move from traditional enterprise software to “digital labor” opens a $3 to $12 trillion market.

• He uses AI in strategic planning, treating it as a “third executive” in meetings. He values AI's ability to provide new insights, yet highlights that human creativity still surpasses it in some domains.

• We are entering the “agentic age,” moving from assistants like “Clippy” to intelligent agents. Humanoid robots could soon manage domestic tasks, but we remain in a transitional, limited phase of AI development.

3. Write Your Book with AI (the right way)

I’m creating the next iteration of my “4-Week Write Your Book on the Side” system.

It’s a course that will help you write and publish a bestselling nonfiction book in just four weeks (using AI to write it quickly and in your own voice).

The course used so be a live cohort-based course, but I’m now building a couple of different versions of it (with updated content).

There will be limited seats when I launch it so if you’re interested in getting notified as soon as it’s out, click here to fill in your info:

Click here to be the first to know before I open it up the course to the public.

4. How Stanford University Teaches AI-Powered Creativity

In this short video of Jeremy Utley from Stanford (and co-author of Ideaflow), he discussed how he uses AI tools to teach you to use it.

Lightbulb moment for me: asking AI to guide me on how to ask it is a genius way to get more insightful answers (and avoid AI-block)

5. One Prompt You Can Use at Work Today

Here’s a practical ChatGPT Prompt you can use at work:

For example,