CEO Fires Engineers Who Didn’t Try AI

Plus, the best 6 AI certs for leaders

In today’s newsletter:

  1. 📖 CEO Fires Engineers Who Didn’t Try AI

  2. 🤖 The Best 6 AI Certifications for Leaders (Under $100)

  3. 🏫 Interested in a new book about AI Change Management?

  4. 🧠 Quick AI Updates for Leaders

  5. 🎤 One prompt you can use at work today

Read time: 5.5 minutes

1. CEO Fires Engineers Who Didn’t Try AI

When Coinbase CEO Brian Armstrong discovered some engineers hadn't even tried the company's new AI coding assistants after a week, he took unprecedented action.

After posting a Slack mandate requiring all engineers to onboard with GitHub Copilot and Cursor by Friday, Armstrong held a Saturday meeting with stragglers: those without valid excuses were fired on the spot.

While he admits the approach was "heavy-handed," the message was unmistakable: AI adoption isn't optional anymore.

The cryptocurrency exchange now runs monthly sessions where teams share creative AI implementations, creating a culture where resistance to AI tools is career-ending.

The takeaway

Armstrong's zero-tolerance approach reveals a harsh new reality: companies are moving from gentle AI encouragement to mandatory adoption with real consequences.

Leaders who allow their teams to remain AI-skeptical risk falling behind competitors achieving 10x productivity gains. The question isn't whether to mandate AI adoption, but how quickly and firmly to push the transformation.

2. The Best 6 AI Certifications for Leaders (Under $100)

Want to level up your AI skills? Get certified by one of those tech companies investing in education. Each program costs $100 or less.

Here are three broad certifications, plus three more that dive into specific technologies:

General Certifications

  • Google AI Essentials (Coursera) — about $49 for one month; short, practical course with a certificate from Google on completion

  • IBM “AI for Everyone: Master the Basics” (edX) — $99 verified certificate option

  • AWS Certified AI Practitioner (AIF-C01) — $100 exam. Entry-level AI credential from Amazon; explicitly aimed at business roles (BA, PM, marketing, ops)

More Tech-Focused Certifications

  • Microsoft Azure AI Fundamentals (AI-900) — $99 exam

  • Google Cloud Generative AI Leader (new, 2025) — $99 exam

  • Salesforce AI credential — first attempt FREE through Dec 31, 2025

3. Interested in a new book about AI Change Management?

I'm publishing a new book called “AI Change Management Made Simple.”

It’s about an easy-to-follow, 9-step framework that helps business leaders lead generative AI transformations successfully.

If you're interested in receiving a FREE copy in exchange for an honest review on Amazon, then fill in your information below and I'll email you when it's published for early reviewers.

4. Quick AI Updates for Leaders

Here are the three highest-impact options for leaders:

  • ChatGPT’s lead shrinks as Google & Grok rise. ChatGPT is still #1, but Google’s Gemini and xAI’s Grok are closing fast, per a16z’s new consumer AI report. Gemini is now the No. 2 AI app on mobile (≈half of ChatGPT’s MAUs and ~12% of its web visits), while Grok has surged past 20M MAUs after its July Grok-4 release.

  • OpenAI and Anthropic team up on AI safety. The labs ran a first-of-its-kind cross-evaluation, testing each other’s publicly released models and publishing the results. OpenAI reports GPT-5 shows improvements on sycophancy, hallucinations, and misuse resistance: framing the effort as a template for more transparent, cross-lab safety testing.

  • AI Content Dominates Professional Feeds: 54% of LinkedIn posts are now AI-generated, with successful creators using AI to double subscriber growth while cutting content time by 70%. The winning formula blends AI efficiency with authentic insights: creators are using AI for ideation and structure while infusing personal experience and industry insights.

5. One Prompt You Can Use at Work Today

Here’s a practical ChatGPT Prompt you can use at work:

We are planning a [event type] on [date], at [location]. Create an announcement to [goal].

For example,

We are planning a team-building event on June 9th, at the local bowling alley. Create an announcement to encourage employees to participate.

If you would like to see more of those prompts, check out my free book called: ChatGPT for Better Business Communication.

You can grab it for free by clicking the button and subscribing to the newsletter 👇️